In a world first, BNY Mellon and Newton Investment Management, sponsors of The Boat Races, announced in January 2016 that they are donating their title sponsorship of the annual challenge between Oxford and Cambridge Universities to Cancer Research UK (CRUK), the official charity partner. The event will now be known as The Cancer Research UK Boat Races with a new identity that will incorporate the famous Dark Blue of Oxford and Light Blue of Cambridge with the charity’s distinctive magenta and blue
The campaign will see Cancer Research UK receive substantial exposure throughout the Races, which will take place on the Championship Course on the River Thames between Putney and Mortlake on 27th March. BNY Mellon and Newton Investment Management will work together with Cancer Research UK to support their fundraising activities in the build up to The Boat Races and will also be implementing their own initiatives with all fundraising in aid of Cancer Research UK.